Tietz Department Stores Propaganda

Reverse

Inscriptions in 5 lines in the center, legend around.

Lettering:
IN 40 TIETZ-HÄUSERN
Tietz verbilligt die Lebenshaltung
- PROPAGANDA TAGE -

Edge

Plain

Comment

The Tietz family owned large department stores in pre-war Germany. @@Tietz was the first to carry out the idea of ​​the department store in Germany and founded the chain store later known as "Hertie", which is now owned by Arcandor. @In 1882, the first department store of Tietz was opened in Gera (Thuringia, Germany) by his nephew Oskar Tietz. Oskar's brother Leonhard Tietz later founded his own chain store ("Kaufhof"). After stores in smaller towns like Bamberg, Erfurt, Rostock, Stralsund and Wismar had been successful, Tietz established his first department store in Berlin. In 1900, Herrmann Tietz opened a store in Leipziger Straße, where it was located close to the department store Wertheim, the biggest store in Europe at the time. In 1904, Tietz opened another luxurious store at Alexanderplatz. The impressive and palace-like stores were designed to offer customers a unique shopping experience. Another example is the Alsterhaus in Hamburg (established in 1912). With ten department stores, Tietz was the largest chain in Berlin. In 1927 some 13,000 employees worked in the Tietz department stores. @The Tietz family divided the German market into two spheres of interest. Herrmann and Oscar Tietz concentrated on the South and East, while Leonhard Tietz ("Kaufhof") was active in the West and in Belgium. @In the Third Reich, all businesses of the Tietz family were "Aryanized" (i.e. seized and given to new owners) and the family members emigrated. In 1933, Georg Karg, the new owner, changed the company's name to the less Jewish-sounding "Hertie Department Stores" as an abbreviation of Hermann Tietz. 
https://en.wikipedia.org/wiki/Hermann_Tietz