The Ushers Zodiac Coin - Pisces Venice, California

Reverse

A circle of "good luck" text, a circle of twelve Zodiac symbols,
Ushers planet logo at center.
Copyright notice below the planet.

Script: Latin

Lettering:
GOOD LUCK
* WEALTH * HEALTH * HAPPINESS *
THE USHERS
VENICE, CAL.
COPYRIGHT 1936

Edge

Plain

Comment

"The Ushers" or the "House of Usher" was a magic and astrology supply store in Venice, California.
They issued these interesting astrology zodiac good luck coins in the 1930's. "The Ushers" were Harry and Frances Usher, a pair of entertainers who performed around the United States in the 1920's and 1930's as magicians, mentalists, and psychics. They retired from performing in 1935 and opened their store in Venice, a Pacific Ocean beach front community west of Los Angeles, California. The store operated until around 1950 when Harry Usher passed away. They soon began manufacturing coins or tokens to promote their store. There are twelve tokens for the twelve zodiac signs:http://fullsize-00026.tokencatalog.com/IMAGE_OBV_133043.jpg" rel="nofollow"> http://fullsize-00026.tokencatalog.com/IMAGE_OBV_133043.jpg
The Magicians Tokens and Related Items by F. William Kuethe, Jr., published by The Token and Medal Society (TAMS), Volume 18, Number 5, October 1978, lists these items as number MT332.
Kuethe does not differentiate the three reverse types: https://www.brianrxm.com/comdir/cnstokmed_ushersastrology.htm
Examples of the Ushers advertisements:
https://www.brianrxm.com/comdir/cnstokmed_ushersastrology.htm

3 different types
Type 1 - Planet with no inscription on it, Copyright spelled out above the planet.
Type 2 - Planet with inscription (The Ushers) on it, Copyright spelled out only below the planet.
Type 3 - Planet with inscription (The Ushers) on it, Copyright symbol (©) below the planet.