10 Cents - Sambo's Restaurants ND

Reverse

Red ink hand reaching out holding a cup with stars and stripes with lettering

Script: Latin

Lettering:
WHAT THIS COUNTRY NEEDS
IS A
GOOD 10¢
CUP OF COFFEE
Sambo's has it

Comment

Sambo's was an American restaurant chain, started in 1957 by Sam Battistone Sr. and Newell Bohnett in Santa Barbara, California.[1] Though the name was taken from portions of the names of its founders, the chain soon found itself associated with The Story of Little Black Sambo. Battistone and Bohnett capitalized on this connection by decorating the walls of the restaurants with scenes from the book, including a dark-skinned boy, tigers, and a pale, magical unicycle-riding man called "The Treefriend". By the early 1960s, the illustrations depicted a light-skinned boy wearing a jeweled Indian-style turban with the tigers. A kids club, Sambo's Tiger Tamers (later called the Tiger Club), promoted the chain's family image. The chain filed for Chapter 11 bankruptcy in November 1981.[2] All locations except for the first in Santa Barbara either closed outright, or were renamed after being purchased, effectively ending the chain's existence.